Don't Fry Day's first Australian Launch

Kangaroo Point Cliffs today became the host of Australia's first Don't Fry Day, an initiate run in conjunction with Skin Cancer Action Week to encourage sun safety awareness and to remind everyone to protect their skin while enjoying the outdoors.

A posse of Australian sports including Olympic medal-winning swimmer Julie McDonald, Brisbane Bullets star Mitchell Young and legendary basketball coach Brian Kerle came down to support the cause down at the Kangaroo Point Cliffs.

Karlee Adams Foundation Chairman, Mr Ashley Dionysius has heralded the inaugural event a success.

“All of us here, in one way or another, have had their lives turned upside down by the ultimately preventable disease,” Mr Dionysius said.

“We believe that education and early detection is the key to this prevention and minimising the impact skin cancer has on all of us.

“We hope that this now nationally recognised day can spread our message of skin cancer awareness and prevention,” he said.

In 2016 it is estimated that 1,774 Australians will die from advanced melanoma skin cancer and our country has the highest incident rates of skin cancer in the world.

The Friday before Memorial Day in the United States has for the past four years been a nationally recognised day and the Karlee Adams Foundation in conjunction with education program, Danger Sun Overhead, is hoping to bring the message of skin cancer awareness to Australian shores.

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Danger Sun Overhead is an education program for outdoor industries, corporate work places, schools and sporting clubs to promote the prevention, awareness and early detection of skin cancers; the program run exclusively through the Karlee Adams Foundation.

For questions or any further inquiries please contact: Mitchell Symonds Danger Sun Overhead – Marketing and Communications Co-Ordinator marketing@dangersunoverhead.org.au or 0478 033 438

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